Lev väl means "live well" in Swedish, which is the bottom line to Adam, an upscale masseur in NYC. Creating a site that conveyed the sophisticated, simplistic yet elegant vibe of the company was important. The site was created with intentional expanses of negative space, with a soft dark color palette, allowing the impressive photography to speak for themselves.
The client tasked us with creating business cards and gift cards that matched the new aesthetic of the website. Black gloss on black matte, dot textures, and specialty foil printing for elegance points.