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NYC Sanitation Campaign
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NYC Sanitation Campaign

The Department of Sanitation in New York City came to us after just rolling out a new food disposal initiative. The campaign had to encompass the idea of "unwanted roommates" moving in to your place—if you don't throw away your food scraps in special brown bins. I illustrated contemporary humanized pests (rat and cockroach) making themselves at home, to be used in ads on subway cars and bus shelters.

2/2018
Designer, Illustrator
Client
NYC Department of Sanitation
Services
Illustration, Advertising
Creative team
Awards

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The NYC Department of Sanitation plan to roll the ads out in subway and bus hubs, accompanying the illustrations with a quirky tagline and simple call to action: just place your food scraps in the brown bin.